What we believe

We believe that any digital economy thrives on trust and transparency and the key to making it successful is empowering individuals to decide how their personal data is used.

Our mission is to make it easy for people to choose with confidence how their data is managed and shared and in so doing provide businesses with greater scope to leverage the data they manage.

The Team

Lotta Lundin
Co-Founder & CEO
Lal Chandran
Co-Founder & CTO
Dr. Godwin Caruana
Founding Partner

David Goodman
Chief Evangelist
Peter Hartlev
Senior Consultant
Business Development
Jorge Cunha
Sales (Iberia)

Jan Lonnqvist
Robert Pendergrast
Bengt-Arne Molin

Board of Directors

Dr.Jason Hoffman
Chairman of the Board
Leah Maher
Board Member
Prof.Harriet Wallberg
Board Member


Mats Jonsson
Board Advisor (Security)
Jacob Henricson
Board Advisor (GDPR and Compliance)
Ganesh Vasudevan
Board Advisor (SW Architecture)
Thomas Lindgren
Board Advisor (StartUps and ecosystem)
Dinesh Chand Sharma
Board Advisor (India and Standardisation)