Whitepaper
Between the Business and the Customer: Managing Consent in a Data Sharing Economy
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Description
The whitepaper observes the DPO’s conundrum in having to maintain a balance between protecting corporate interests and customer (regulatory) rights. Prioritising a company’s interest over consumer rights is no longer a viable approach: the only corporate strategy that resonates today is one that both respects consumer rights and provides a competitive advantage. The key is to build a long term trust relationship with customers that is predicated on keeping them informed through transparency and an ongoing dialogue.
To achieve that goal, the paper outlines the benefits of taking a pro-active approach to data sharing that can be greatly enhanced by deploying iGrant.io’s cloud-based consent management platform and engaging with customers through the iGrant.io mobile app/portal/APIs or through organisation mobile app/portals.
Download this whitepaper to understand:
- How to balance corporate interests with customer rights
- Building trust through transparency and ongoing dialogue
- Implementing a proactive approach to data sharing